Discover how tech companies use influencer marketing to boost their branding strategies. Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his experience and insights in driving growth and building brand recognition through digital media platforms and influencer marketing campaigns. Cunningham is a well-known figure in the industry, having established cult followings for brands through influencer marketing, community building, and strategic planning. In just two years, he helped ClickUp bootstrap from $0 to $20 million. Listen to this webinar to learn from a leader in the field how to implement influencer marketing for your own company.
Key takeaways
- To create and execute a successful influencer marketing campaign, consider who you’re trying to reach, their platform, and how you will connect with them.
- The future of marketing is low-touch, meaning marketers speak as little as possible about the product. Successful strategies have recently included paying influencers to give away valuable information while linking to product pages.
- On LinkedIn, adding value and getting likes from people with many followers is essential. On Twitter, creating a thread with an attention-grabbing hook is a great way to go viral.
- When finding influencers to partner with, it’s essential to focus on engagement rather than just the number of followers, as people can buy followers. Also, consider setting goals and offering incentives to ensure a positive outcome for both parties.
- Consider waiting to seek funding from venture capitalists until your company has a solid foundation and significant success. When you do make that move, clearly understand what makes your product or company different.
The views and opinions expressed in this video are those of the presenter and do not necessarily represent the view of edX or its parent company 2U.
